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業務概覽
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Havas NV is a communications group providing integrated advertising, media, and healthcare-focused communication services. Its has three business lines: (i) Havas Creative, which delivers creative services, from advertising, brand strategyand business transformation to digital and social media solutions as well as public relations and events; (ii) Havas Media, which is dedicated to delivering comprehensive media experiences, through media planning and buying, fan engagement, retail media and e-commerce, as well as data analytics services to optimize client advertising investments; and (iii) Havas Health, which focuses on healthcare and wellness communications, providing specialized marketing services to pharmaceutical companies. The majority of revenue is derived from Havas Creative. |